Our Story

It all started in 2017 at San Diego State University when Leo Carillo III and Alex Padua first realized their dissatisfaction with the available grooming products on the market. A majority of the market was centered around traditional barber shops and there wasn’t a relatable brand speaking to young and driven individuals (especially online). 

That’s when they took things into their own hands, setting out to create a line of uncompromising hair products at fair and honest prices. 

Our Story

It all started in 2017 at San Diego State University when Leo Carillo III and Alex Padua first realized their dissatisfaction with the available grooming products on the market. A majority of the market was centered around traditional barber shops and there wasn’t a relatable brand speaking to young and driven individuals (especially online). 

That’s when they took things into their own hands, setting out to create a line of uncompromising hair products at fair and honest prices. 

Mastering Your Craft

After an incomprehensible amount of research, meticulous testing, and months of development, Hair Craft Co. was born. The approach has remained consistent from the first product launched to our last, never delivering anything less than exceptional.  

The guys quickly went from a couple naïve graduates to experts in the space, pushing every day to perfect their craft.   

Mastering Your Craft

After an incomprehensible amount of research, meticulous testing, and months of development, Hair Craft Co. was born. The approach has remained consistent from the first product launched to our last, never delivering anything less than exceptional.  

The guys quickly went from a couple naïve graduates to experts in the space, pushing every day to perfect their craft.   

Master Your Craft

In 2017, living at Alex’s parents house, they used all of their savings to carefully source and test unique blends of products and ingredients from all over the world.

We knew we needed a pomade that could actually hold and shape our hair the way we wanted while lasting all day yet didn’t have too much shine. After a year of testing we were able to launch our Original Gel Pomade.

Since then we’ve continued to focus on what our customers want and continue to make the best products possible. In 2019 we launched our Hair Clay after over a year of testing and mixing ingredients all over the world to produce a Hair Clay that actually delivers a true matte finish [no shine at all] and a medium hold that goes where you need to.

We're Here For You

We believe your look is the root of confidence and is subsequently... your greatest investment. We take that seriously. By taking the guesswork out of your morning routine with a line of uncompromising grooming products, we leave time for the relentless, the driven, and the determined to chase what really matters.  

We are truly our own customers, just a band of guys who care about how they look and striving to get 1% better every day. Our promise is to always be at the cutting edge of grooming to make sure no matter your style, you’re feeling confident in your own skin. We’re here for you.  

Here’s to mastering your craft.

The Journey

We believe your look is the root of confidence and is subsequently... your greatest investment. We take that seriously. By taking the guesswork out of your morning routine with a line of uncompromising grooming products, we leave time for the relentless, the driven, and the determined to chase what really matters.  

We are truly our own customers, just a band of guys who care about how they look and striving to get 1% better every day. Our promise is to always be at the cutting edge of grooming to make sure no matter your style, you’re feeling confident in your own skin. We’re here for you.  

Here’s to mastering your craft.   

FOLLOW OUR JOURNEY