OUR STORY

THIS IS HAIR CRAFT CO.

Meet Our Founders

Leo found love for his craft about 8 years ago. As a barber in college, he saw the need to provide high-quality grooming products but knew that premium products weren’t in his, or his clients’, budget. Even after graduating from college, he and his best friend Alex struggled to find a product that provided the look and feel that they wanted.

Meet Leo and Alex, Hair Craft Co. Founders

As a barber in College, Leo saw the need to provide high quality grooming products that he and his clients could afford. After graduating college, he and Alex found themselves struggling to find the perfect hair product for the look they wanted.

No matter where we looked, nothing fit the bill, so we took matters into our own hands by creating something new, a product you could trust and rely on for any occasion and all day.

Master Your Craft

In 2017, living at Alex’s parents' house, they took matters into their own hands. They put their savings together to test a mix of premium ingredients from around the world. Later that year, they found the exact blend that provided a strong hold without too much shine. In 2018, they launched the Original Gel Pomade and have since expanded to Hair Clay and Beard Oil.

Master Your Craft

In 2017, living at Alex’s parents' house, they took matters into their own hands. They put their savings together to test a mix of premium ingredients from around the world. Later that year, they found the exact blend that provided a strong hold without too much shine. In 2018, they launched the Original Gel Pomade and have since expanded to Hair Clay and Beard Oil.

Master Your Craft

In 2017, living at Alex’s parents house, they used all of their savings to carefully source and test unique blends of products and ingredients from all over the world.

We knew we needed a pomade that could actually hold and shape our hair the way we wanted while lasting all day yet didn’t have too much shine. After a year of testing we were able to launch our Original Gel Pomade.

Since then we’ve continued to focus on what our customers want and continue to make the best products possible. In 2019 we launched our Hair Clay after over a year of testing and mixing ingredients all over the world to produce a Hair Clay that actually delivers a true matte finish [no shine at all] and a medium hold that goes where you need to.

The Journey

We started Hair Craft Co. two years ago with the belief that every man deserves a high-quality hair product at a fair price. We aren’t looking to be another “men’s hair care brand”, we want to be a part of your daily routine. As a growing brand, we’re competing against large corporations, but our commitment will always be the same. Our goal is to create products that get your hair right with minimal expense so you can conquer every day looking good and feeling confident.

The Journey

At Hair Craft Co., we’re our own customers. We live the lifestyle. We are as authentic as it gets. We’re still a small growing brand competing against large corporations, but our mission will always be the same. We create the products our customers deserve and everyday we focus on your hair so you can focus on what matters most. We’re here for you and we wouldn’t be here without you, so feel free to share with us what you’d like for us to deliver. Cheers! Leo & Alex

FOLLOW OUR JOURNEY

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