HAIR CRAFT CO.
GEL POMADE
We believe pomade should hold strong and wash out easily. Unlike other oil-based pomades, our water-based gel pomade is a perfect balance of sustainable ingredients that keep you looking sharp without feeling like you have grease in your hair. Gel Pomade brings a semi-matte finish, keeps hold all day, has superior styling, and smells like bathing in Fiji water.
FIRST
Start with towel dried hair. If hair is too wet it will dilute the product and give you a less strong hold throughout the day.
SECOND
Use a dime sized amount of gel and rub between hands to warm. This will allow for easier application though hair without clumping.
THIRD
Using more product will give your hair a higher amount of shine and a stronger hold.
FORTH
Start applying the product backwards against the grain of your hair, at the roots. Then use excess or add more a bit more product, dispersing front to back and patting down the sides of your hair.
FIFTH
Once applied, use a comb pressing down tightly to create a styled and tapered look.
LAST
For a looser look, run fingers though your hair to add more volume and rework as desired.