HAIR CRAFT CO.
We believe pomade should hold strong and wash out easily. Unlike other oil-based pomades, our water-based gel pomade is a perfect balance of sustainable ingredients that keep you looking sharp without feeling like you have grease in your hair. Gel Pomade brings a semi-matte finish, keeps hold all day, has superior styling, and smells like bathing in Fiji water.
Start with towel dried hair. If hair is too wet it will dilute the product and give you a less strong hold throughout the day.
Use a dime sized amount of gel and rub between hands to warm. This will allow for easier application though hair without clumping.
Using more product will give your hair a higher amount of shine and a stronger hold.
Start applying the product backwards against the grain of your hair, at the roots. Then use excess or add more a bit more product, dispersing front to back and patting down the sides of your hair.
Once applied, use a comb pressing down tightly to create a styled and tapered look.
For a looser look, run fingers though your hair to add more volume and rework as desired.