HAIR CRAFT CO.

HAIR PASTE

The undeniable answer for the man on the move. It gives your hair a semi-matte finish and a low-medium hold that allows for styling on the go. This was made to elevate your morning ritual.



FIRST

Start with hair towel dried. The drier your hair is the more matte of a style you’ll achieve and will maximize hold. If you want more shine, add more product.

SECOND

Use a dime-sized amount and rub in hands for 5-10 seconds to warm up and loosen Paste. Using more product will give your hair a stronger hold and less of a matte finish.

THIRD

Spread backward against the grain of your hair at the roots, and apply from front to back. Add more Paste as needed.

LAST

For a looser look, run finger through your hair to add more volume and rework as desired.